We’ve all been there. We hire a highly recommended service provider, vendor, or company. They sound good on the phone. They say all the right things. They have the right experience. They say they will show up on Tuesday at 2:00 but the appointment time comes and they don’t show up or if they show up, they are unprepared. Then there are delays and the job isn’t done when promised nor to our satisfaction. My guess Ace Painting heard this from some of their customers and decided that they were going to differentiate by putting their promise in a website- I show up! Sometimes that is all it takes to be selected for the project, promotion, or, in my case, the presentation. While showing up can be a differentiator, you need to do more – you need to stand out. Below are a few ways to do that:
1) Do what you say you are going to do when you say you are going to do it. Keep impeccable records of conversations with your customers and use calendaring tools and reminders to keep on track and on time.
2) Be easy to do business with. If you aren’t sure if your business is easy, there is a very simple way to find out. Ask your customers. Then listen to what they tell you. Hire someone to conduct a focus group, use a mystery shopper, or utilize a simple survey.
3) Solve problems for your customers and help them with strategies to make their business better. Find out about their industry – their strengths, weaknesses, opportunities, and threats. Learn about their competitors and even other innovative or transformational organizations worth benchmarking.
4) Give them something extra that they weren’t anticipating. Give them an extra service, thank them with a gift that is customized specifically for them and communicate your gratitude with a personalized handwritten note.
In today’s business climate, showing up is more important than ever but in a sea filled with people and businesses who fail to deliver the basics, you and your organization can also be noticed by regularly standing out.
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